What Does Digital Mean for Your Business?
Kay Calpo Lugtu 
Agriculture used to be thought of as a heritage vocation, work that’s passed on to the next generation along with the inheritance of land and property. For the unlanded, farming is an obligation to take on big responsibilities and hard labor with minimum benefits and low returns. While it is not an exaggeration to say … Read moreFor young Filipinos, #futureofwork is farming
If there is anything that the pandemic has taught us, it is the ability to distinguish the things that matter from those that do not. The quarantines, isolation and repeated lockdowns of the last two years enabled us to choose our battles and outsource those we did not need to fight ourselves. We are now … Read morePandemic habits worth keeping
This month has seen the country, especially the capital, ease into the new normal with a minimum alert level in place. People are now free to go out, catch up with family and friends, and make up for the lost time that the pandemic took over the last two years. The physical meet-ups and get-togethers … Read moreWFH works
It could be a high time to look into a department that can focus on culture. There used to be a cultural part in the Department of Education, Culture and Sports back in the day, but this was taken out for the agency to focus solely on education. While there is a commission focusing on … Read moreThe case for a Department of Culture
We know of a lot of businesses that have closed during the Covid-19 pandemic. Conversely, small and medium enterprises are consistently looking for new opportunities to invest in. As a matter of fact, the pandemic opened new opportunities for many of us, especially in the areas of food, logistics, and health and wellness, among others. … Read moreThe business case in sustainable living
Establishing a brand name is a function of marketing. Having a good brand name is very important because many things depend on this. Companies build brands to engender recall among consumers and customers. These companies spend and invest in building these brands over time and utilize various platforms to promote. Many of these brands are … Read moreWhat’s in a name
In our work with various government agencies, one thing we noticed is the challenges faced in marketing a product. Sure, it has been a pleasant experience for us to discover great Filipino products, creations, and even research papers in the country. However, this also presents tremendous opportunities in marketing these not just here in the … Read moreStorytelling in marketing
Reboot, hope, reset, restart. These are a few “what’s-your-word-for-the-year” answers quickly culled online while checking sentiment about 2022. Almost two years into the pandemic, a number of variants of concern and a couple of devastating typhoons later, so many of us have experienced pandemic, Zoom and donation fatigue so much so that mental health has … Read moreA clean slate
Last week, the Philippines saw yet another typhoon slam into the Visayas and Mindanao. Super Typhoon Rai, locally known as Odette, caused severe damage in the Caraga region, particularly in Surigao del Norte and the Dinagat Islands, and in nearby provinces such as Cebu and Bohol. Weather forecasts clearly tagged Odette as a super typhoon and precautionary measures were strongly … Read moreThe doleout culture
Supporting local has been the battle cry for a lot of us Filipinos during this Covid-19 pandemic period. With the closure of many establishments, particularly in food and business, supporting local helps and gives our fellow citizens continued motivation and encouragement to carry on and support their own employees with sustained livelihood. It is also … Read moreDigital marketing for MSMEs