What Does Digital Mean for Your Business?
Kay Calpo Lugtu 
Preparing for the next stages in evolution Part of the transformation of many business processes within an organization given the available technology capabilities is in the area of advertising and marketing. Majority of customers already imbibe digital behavior in many aspects of everyday living, and organizations look into incorporating the same digital inclusion in their … Read moreAdvertising and Marketing Communications
What a year 2022 has been! With the post-pandemic life emerging, we have seen organizations recover from the global crisis and at the same time seek local support to ensure their businesses can stay afloat. Individuals have also learned to choose the physical activities they go to, with options to participate online also made available … Read moreLearnings from 2022
Filipinos love to give presents and more so love shopping for such. With the inflation situation making our purchasing power weaker, there has been a move to support local and help each other out. Various micro, small and medium enterprises (MSMEs) have established presences online in order to sell their goods and capture a market … Read moreShopping for the holidays
By now, many Filipinos — especially the younger ones — have enrolled in a digital app or downloaded one for use, be it from any of the major banks or new entrants approved by the Bangko Sentral ng Pilipinas. Digital banking reeks of convenience: pay anywhere, buy anywhere and essentially transact anywhere as long … Read moreUnderstanding customers in digital banking
The Filipino First policy was introduced by President Carlos P. Garcia in 1960 to give priority to Filipinos in terms of business, among other things. It effectively encouraged the citizenry to enjoy goods made in the country by the Filipinos. Fast-forward to another 60 years later and we still have the same battle cry, although … Read moreSupporting local
Generation Alpha (or Gen Alpha) is the first generation born fully in the 21st century and in a sense it has imbibed the start of something new. Those born from 2010 onwards (until those who born by 2025) are part of this generation and considered to be growing up in a fully digital world. My … Read moreUnderstanding Generation Alpha
I recently gave birth to twins and the past nine months of gestation provided great insights given the many factors in place such as repro-immune diseases, comorbidities and even advanced maternal age. This is in stark contrast to my pregnancy 22 years ago when it was as straightforward as it should be. This time was … Read moreHyper-personalization
Gone are the days when the only avenue to close a deal or sell was through physical means or face-to-face. The cost of selling was obviously higher — one had to consider the cost of commuting from home to the office to the client, attire, and possibly representation if the meeting was to happen over … Read moreHybrid selling
Filipinos are known to dissect every statement made by famous individuals, be they from government, entertainment or business, among others. We love to discuss these things over lunch, at family gatherings or whenever there is an opportunity to congregate and gather over food. This is why public relations (PR) thrives in the country. A PR … Read moreLess talk, less mistake (2022 edition)
In line with the government’s agriculture focus to address food and national security, it is high time to talk about street food innovation and the opportunities that lie with it. A quick YouTube scan of food vlogs about Southeast Asia shows a big disparity between what is available outside the Philippines versus what we have here. Vloggers such as Mark Weins of Migrationology, Sonny … Read moreStreet food innovation