The wisdom of partnership

Faced with pressure on all fronts to compete in a global economy characterized by lower entry barriers, specialized and fragmented markets, and technological developments, a growing number of companies are pooling resources to bring better products and services to market in a faster, more flexible and more efficient manner. Through these collaborative arrangements, companies hope … Read moreThe wisdom of partnership

Advertising and Marketing Communications

Preparing for the next stages in evolution Part of the transformation of many business processes within an organization given the available technology capabilities is in the area of advertising and marketing. Majority of customers already imbibe digital behavior in many aspects of everyday living, and organizations look into incorporating the same digital inclusion in their … Read moreAdvertising and Marketing Communications