What Does Digital Mean for Your Business?
Kay Calpo Lugtu 
Yes, we have a new way of living, not leaving. Many Filipinos migrate to other countries in search of greener pastures, and this effort is not only costly, but disruptive as well. There are varied reasons why this happens, but a common denominator is typically to have a better life, where, of course, the word … Read moreA new way of living
I recently gave a keynote on the 2nd Philippine Food and Beverage Manufacturing Summit a few weeks ago. I spoke about the future of the food and beverage industry, and true enough, food innovation has become a buzzword in the current times, and for good reason. With the increasing population and dwindling natural resources, food … Read moreFood innovation and sustainability
The age of digital has transformed the way many of us engage. For example, what used to be a manual back and forth exercise of letter sending ― i.e., a letter sender, armed with a pen and paper, writes and sends to a recipient, and recipient receives in a matter of days, to which recipient … Read moreDigital citizen engagement
The Philippines is placed uniquely in the region such that we have cultural icons and landmarks that distinctly shows our heritage. Of course, a popular icon that is uniquely Filipino is the famous jeepney that has been touted as a symbol of the Philippines. The jeepney is a product of Filipino innovation post World War … Read moreThe path to modernization
Facebook recently announced a new subscription scheme in a bid to address what seems to be a decline in revenue. Prices start at $11.99 if using the Web and go up to $14.99 if using mobile devices. While rollout dates for Southeast Asia have not been announced, the service will be starting this week in … Read moreThe price of authenticity and security
Faced with pressure on all fronts to compete in a global economy characterized by lower entry barriers, specialized and fragmented markets, and technological developments, a growing number of companies are pooling resources to bring better products and services to market in a faster, more flexible and more efficient manner. Through these collaborative arrangements, companies hope … Read moreThe wisdom of partnership
By now most of us have heard or followed the story of Zoe Gabriel, the now famous Pinay teen based in Singapore who was bashed for viewing Charles and Keith as a luxury brand. Fortunately, public sentiment in the end favored Zoe after she posted a now viral video response to the many netizens who … Read moreDiscovering customer personas
Preparing for the next stages in evolution Part of the transformation of many business processes within an organization given the available technology capabilities is in the area of advertising and marketing. Majority of customers already imbibe digital behavior in many aspects of everyday living, and organizations look into incorporating the same digital inclusion in their … Read moreAdvertising and Marketing Communications
What a year 2022 has been! With the post-pandemic life emerging, we have seen organizations recover from the global crisis and at the same time seek local support to ensure their businesses can stay afloat. Individuals have also learned to choose the physical activities they go to, with options to participate online also made available … Read moreLearnings from 2022
Filipinos love to give presents and more so love shopping for such. With the inflation situation making our purchasing power weaker, there has been a move to support local and help each other out. Various micro, small and medium enterprises (MSMEs) have established presences online in order to sell their goods and capture a market … Read moreShopping for the holidays