What Does Digital Mean for Your Business?
Rey Lugtu 
Business leaders and managers are in a quagmire these days. After heralding the benefits of work-from-home (WFH) in the last two years, they now want the employees back to the office. Take the example of Google. Starting April 4, workers are required to come into company headquarters three times a week, as reported by Fortune. … Read moreWhy we need new management theories
The year 2021 has been touted by experts, analysts, and enthusiasts as the year cryptocurrency went mainstream. Why? Because the blockchain-powered digital asset drew about $30bn from venture capitalists in 2021, more than in all previous years, according to a Bloomberg report. Even the US Senate Republican Policy Committee recently headlined in its website “Cryptocurrency … Read moreCryptocurrency goes mainstream
The pandemic has propelled Filipinos to form new online shopping habits, and they now rely heavily on social media, apps and mobile devices to evaluate brands and make purchases. To capture mind share and preference, retailers, fintechs, business-to-business companies and every organization growing revenue via e-commerce need to humanize engagement and customer experience (CX) throughout … Read moreEnabling customer experience through technology
Even before the pandemic, the financial services industry was under a state of disruption, with the entry of Generation Z or the digital natives in the market. But the challenges in customer experience (CX) in traditional banks have been highlighted at the onset of the pandemic in 2020 when there was limited physical movement. In fact, … Read moreDigital customer experience in financial services
Ecommerce has tremendously grown in the last two years, driven by lockdowns, social distancing, and remote work. A couple of years ago, only 17.8% of global sales were made from online purchases. That number is expected to reach 21% in 2022, a 17.9% increase over two years and hit 24.5% by 2025, according to e-commerce … Read moreMarketing technology is coming of age
Every startup dreams of reaching unicorn status, a term used to describe one that is valued at over $1 billion. It’s difficult to pinpoint what exactly gives a unicorn its horn, so to speak, so what do successful startups have in common? They prioritize customer experience (CX), according to the 2020 Startups CX benchmark report … Read moreCustomer experience lessons from unicorns
Technology has taken on a new role as a medium to help those in need in Ukraine. Take the example of AirBnB. People all over the world have booked more than 61,000 nights in Ukrainian AirBnBs –with no intention of going — since last week, already raising $2 million to help the locals in need. … Read moreUsing tech to help victims of war
While entrepreneurs and business leaders are still adjusting to the “new normal” brought about by Covid-19, a new extraneous event has come as a shock — the Russia-Ukraine conflict. We are already feeling its impact in terms of high fuel prices and the escalating costs of food and commodities. Interest and inflation rates will most likely surge … Read moreManaging risks
“Happy employees create happy customers” is a maxim said to have been coined by retail tycoons of the early 20th century. Modern-day digital retailer Jeff Bezos, meanwhile, has spoken of building an employee culture with “obsessive customer focus,” while Virgin Group founder Richard Branson said, “Loyal employees in any company create loyal customers, who in … Read moreThe role of HR in improving customer experience
E-commerce has grown by leaps and bounds in the last two years, driven by lockdowns, social distancing, and remote work. Two years ago, only 17.8 percent of global sales were made from online purchases. That number is expected to reach 21 percent in 2022, a 17.9-percent increase over two years according to e-commerce platform Shopify, … Read moreOmnichannel as a strategy