Rey Lugtu

The pandemic has propelled Filipinos to form new online shopping habits, and they now rely heavily on social media, apps and mobile devices to evaluate brands and make purchases. To capture mind share and preference, retailers, fintechs, business-to-business companies and every organization growing revenue via e-commerce need to humanize engagement and customer experience (CX) throughout … Read moreEnabling customer experience through technology

Ecommerce has tremendously grown in the last two years, driven by lockdowns, social distancing, and remote work. A couple of years ago, only 17.8% of global sales were made from online purchases. That number is expected to reach 21% in 2022, a 17.9% increase over two years and hit 24.5% by 2025, according to e-commerce … Read moreMarketing technology is coming of age

“Happy employees create happy customers” is a maxim said to have been coined by retail tycoons of the early 20th century. Modern-day digital retailer Jeff Bezos, meanwhile, has spoken of building an employee culture with “obsessive customer focus,” while Virgin Group founder Richard Branson said, “Loyal employees in any company create loyal customers, who in … Read moreThe role of HR in improving customer experience

E-commerce has grown by leaps and bounds in the last two years, driven by lockdowns, social distancing, and remote work. Two years ago, only 17.8 percent of global sales were made from online purchases. That number is expected to reach 21 percent in 2022, a 17.9-percent increase over two years according to e-commerce platform Shopify, … Read moreOmnichannel as a strategy