ESG value proposition

ESG value proposition

The word “sustainability” is a buzzword these days, used by many in different aspects of our day-to-day lives. In business, sustainability is a key word that companies use to create roles and job scopes to ensure that sustainability remains embraced and fostered. In retail, sustainability is a key marketing concept that lures customers, especially the young digital natives who have access to information early in their lives, to look twice and eventually purchase. In food, sustainability supports what we call a planet-based diet ― signifying the strong linkage between food and our environment.


Sustainability is also a key component of environmental, social and governance (ESG) considerations, and we have seen this as a key aspect of corporate strategy in recent years. Companies around the world are increasingly recognizing the importance of incorporating ESG principles into their operations, as they are integral to enhancing long-term value creation, fostering sustainable growth, and mitigating risks. There is obviously a growing significance to ESG as a value proposition for companies, elucidating how embracing ESG principles can lead to improved financial performance, enhanced reputation, and a positive impact on society and the environment.


More and more technology solutions are also embracing ESG and including this in their value proposition given below value.

1. Improved financial performance. Research and data suggest that companies that prioritize ESG factors often outperform their peers in terms of financial performance. Embracing environmental initiatives, such as reducing carbon emissions and adopting renewable energy sources, can lead to cost savings and operational efficiency. Additionally, businesses that prioritize social aspects, such as employee well-being, diversity and inclusion, and community engagement, are more likely to attract and retain top talent, leading to increased productivity and reduced turnover costs. Governance practices that ensure transparency, accountability, and ethical decision-making inspire investor confidence and can lead to reduced capital costs and access to sustainable capital.

2. Enhanced reputation and brand value. Consumers, investors, and other stakeholders are becoming more conscious of the impact companies have on the world. Companies that actively integrate ESG principles into their strategies are viewed favorably by stakeholders, leading to a stronger reputation and enhanced brand value. Ethical behavior, sustainable practices, and commitment to social responsibility resonate positively with customers, making them more likely to choose ESG-aligned products and services. Additionally, investors increasingly seek to align their portfolios with companies that demonstrate strong ESG practices, leading to potential increases in shareholder value.

3. Risk mitigation. ESG considerations can help companies identify and mitigate potential risks before they escalate into significant issues. Addressing environmental risks, such as resource depletion or climate change-related events, can safeguard a company’s operations and supply chains from disruptions. Socially responsible practices can prevent reputational damage arising from controversies related to labor conditions, human rights, or community impact. Governance practices that prioritize transparency and accountability can minimize the risk of fraud, corruption, and regulatory violations.

4. Access to capital and lower cost of capital. As the importance of ESG grows, investors are placing more emphasis on sustainable investment opportunities. Companies with strong ESG performance are more likely to attract socially responsible investors, leading to increased access to capital and potentially lower borrowing costs. Institutional investors, such as pension funds and asset managers, are increasingly integrating ESG criteria into their investment decisions, creating a demand for companies with robust ESG practices.

5. Positive impact on society and the environment. Beyond financial gains, embracing ESG principles allows companies to contribute positively to society and the environment. By minimizing their ecological footprint, supporting local communities, and promoting fair labor practices, companies can be agents of positive change. These initiatives not only foster goodwill among stakeholders but also contribute to long-term sustainability and a better future for generations to come.


In what seemed to be a niche concept previously, ESG has now evolved into a critical value proposition for companies in today’s business landscape. The integration of ESG principles into corporate strategies offers multifaceted benefits, including improved financial performance, enhanced reputation, risk mitigation, increased access to capital, and positive social and environmental impact. As investors and consumers continue to prioritize sustainability and ethical behavior, companies that prioritize ESG considerations are better positioned to thrive in a rapidly changing world and create lasting value for all stakeholders.

Kay Calpo Lugtu is the chief operating officer of Hungry Workhorse, a digital and culture transformation firm. Her advocacies include food innovation, nation-building and sustainability. The author may be reached at