Grassroots innovation: Nurturing change from the bottom up

Grassroots innovation: Nurturing change from the bottom up

Grassroots innovation is a powerful force that drives change and progress from the bottom up. It represents a bottom-up approach where individuals or communities identify challenges and develop innovative solutions tailored to their specific needs. It stands in contrast to traditional top-down innovation models that often involve large corporations, government agencies, or research institutions. Instead, grassroots innovation emerges organically from the grassroots level, driven by people’s creativity, resourcefulness, and a deep understanding of their local circumstances. It is characterized by its bottom-up nature, inclusivity, and the direct involvement of the end-users in the innovation process.


The significance of grassroots innovation during these times cannot be overemphasized.  Grassroots innovations are grounded in the specific needs and context of a community or group. This ensures that the solutions developed are relevant, practical, and effective in addressing local challenges.

It also empowers individuals and communities to take ownership of their problems and develop solutions independently. This fosters a sense of agency and self-reliance.

In addition, innovations that originate from the grassroots level are often more sustainable because they are designed to fit into existing social and environmental ecosystems, minimizing disruption.

Grassroots innovation is inherently inclusive, allowing diverse voices and perspectives to contribute to the problem-solving process. This diversity often leads to more comprehensive and equitable solutions.


Examples of grassroots innovation are all over. One is Aravind Eye Care System in India. Dr. Govindappa Venkataswamy, an ophthalmologist in India, founded Aravind Eye Care System in 1976 with the mission of eradicating needless blindness. Using an innovative approach, he combined high-quality eye care with a sustainable business model. Aravind Eye Care provides affordable and accessible eye care services to millions in India. Its innovative strategy has not only restored sight to countless individuals but has also served as a model for other healthcare organizations globally.

Another example is Barefoot College, India. Founded by Bunker Roy, Barefoot College empowers rural communities by training illiterate and semi-literate individuals to become solar engineers, artisans, and healthcare workers. The institution recognizes the immense potential within these communities and harnesses it to address challenges ranging from clean energy access to education. Barefoot College has expanded its impact beyond India, demonstrating how grassroots innovations can have a global reach.

In Kenya, the lack of access to traditional banking services led to the creation of M-Pesa, a mobile phone-based money transfer and payment system. Developed by Vodafone and Safaricom, M-Pesa allowed people in remote areas to send and receive money, pay bills, and access financial services through their mobile phones. This grassroots innovation revolutionized financial inclusion and transformed the way people in Kenya manage their finances.

Originating in Totnes, England, the Transition Towns Movement is a grassroots response to climate change and peak oil. It empowers local communities to take control of their energy, food, and economic systems. Transition initiatives have spread worldwide, fostering resilience and sustainability at the community level. The movement emphasizes local solutions tailored to each community’s unique needs.

In the Philippines, an archipelago with a high population density, faces challenges in waste management. Bambike Revolution Cycles, a grassroots initiative, addresses this issue by repurposing discarded bamboo and turning it into sustainable bicycles. Not only does this initiative provide eco-friendly transportation options, but it also creates employment opportunities and promotes bamboo as a sustainable resource.


While grassroots innovation is a potent driver of change, it faces certain challenges. One is that many grassroots innovators lack access to funding, technology, and mentorship, hindering the scale-up of their innovations.

Moreover, grassroots innovations often struggle to gain recognition and support from governments and institutions, limiting their impact.

Scaling up grassroots innovations to reach larger populations can also be challenging due to limited resources and infrastructure.


Despite these challenges, there are opportunities to further nurture grassroots innovation. One is that governments and organizations can create supportive ecosystems that provide funding, mentorship, and technical assistance to grassroots innovators.

Grassroots innovators can also benefit from networking and knowledge-sharing platforms to exchange ideas and experiences.

Governments can likewise develop policies that recognize and incentivize grassroots innovation, encouraging its growth and dissemination.


In conclusion, grassroots innovation represents a powerful force for positive change, rooted in the ingenuity and resourcefulness of individuals and communities. It offers locally relevant, sustainable, and inclusive solutions to pressing challenges. Through examples like Aravind Eye Care, Barefoot College, M-Pesa, the Transition Towns Movement, and Filipino Bambike Revolution Cycles, we see how grassroots innovation can transform lives, communities, and even entire industries. While challenges exist, recognizing and nurturing grassroots innovation is essential for addressing complex global issues and building a more equitable and sustainable future. It is a reminder that solutions to some of our most pressing problems may already be emerging from the ground up, waiting to be embraced and supported by a wider community.

The author is the Founder and CEO of Hungry Workhorse, a digital, culture, and customer experience transformation consulting firm. He is a Fellow at the US-based Institute for Digital Transformation. He is the Chair of the Digital Transformation: IT Governance Committee of FINEX Academy. He teaches strategic management and digital transformation in the MBA Program of De La Salle University. The author may be emailed at