What Does Digital Mean for Your Business?
We are moving into the third year of COVID-19. For businesses and their customers, it has been a journey of shock, adjustment, and adaptation. We have observed three phases of how organizations transformed in response to changes in their customer and consumer behaviors during the onset of COVID-19 up to the present. The first … Read moreThree phases of business transformation
“If you want to make God laugh, tell him about your plans.” – Woody Allen Many people hope that 2022 will be better, that the Omicron variant is weakening and reaching its peak, and that we can go back to happier lives. The reality is, however, that people are less happy. At the end of … Read moreConsumers are seeking happiness and comfort
In our work with various government agencies, one thing we noticed is the challenges faced in marketing a product. Sure, it has been a pleasant experience for us to discover great Filipino products, creations, and even research papers in the country. However, this also presents tremendous opportunities in marketing these not just here in the … Read moreStorytelling in marketing
Late last year, organizations all over the world were ready and gearing up for a smooth rollout of hybrid work in 2022. Companies already crafted policies and procedures on who should report physically in the office and who will work remotely, the frequency of remote work, monitoring and reporting structures, and others. Human resource (HR) … Read moreA reset on hybrid work
As we were entering the third year of the pandemic, the world saw renewed lockdowns as Omicron cases doubled every day since December 2021. This made business leaders rethink how work will evolve in the coming months. Last year, businesses were preparing for some degree of stability as they prepared for hybrid work arrangements, putting … Read moreRise of the distributed enterprise
Reboot, hope, reset, restart. These are a few “what’s-your-word-for-the-year” answers quickly culled online while checking sentiment about 2022. Almost two years into the pandemic, a number of variants of concern and a couple of devastating typhoons later, so many of us have experienced pandemic, Zoom and donation fatigue so much so that mental health has … Read moreA clean slate
This is the season of giving. We give gifts to family and friends. We treat employees to a get-together lunch or dinner. We donate raffle prizes to our suppliers’ year-end parties. We give food, money or material things to everyone we can think of and those who approach us. Sometimes we are deliberate with what … Read moreThe science behind giving
AS the COVID-19 alert system is being implemented in the entire country, more businesses are opening hoping to recover the lost ground in the last 2 years. But micro, small, and medium enterprises (MSMEs) are still struggling to adapt to the new normal. In a survey I conducted among MSMEs during one webinar, almost all … Read moreDigital enablement of MSMEs
Which of the following would be more valuable to the organization: (1) investing in a new e-commerce site or (2) investing in some automation software that could improve the company’s procurement processes? This is a question I pose to business leaders when they pursue digital transformation. The common answer is investing in a new e-commerce … Read moreValuation of digital transformation
Supporting local has been the battle cry for a lot of us Filipinos during this Covid-19 pandemic period. With the closure of many establishments, particularly in food and business, supporting local helps and gives our fellow citizens continued motivation and encouragement to carry on and support their own employees with sustained livelihood. It is also … Read moreDigital marketing for MSMEs