The power of neuromarketing in digital marketing

Neuromarketing, an interdisciplinary field that combines neuroscience with marketing, delves into the subconscious mind to understand consumer behavior and decision-making processes. By employing advanced tools such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), neuromarketers uncover insights that traditional methods like surveys and focus groups often fail to capture. These insights provide a deeper … Read more

Toward a sustainable AI

Artificial intelligence (AI) undoubtedly has reached mainstream adoption with its integration into various facets of modern life, revolutionizing industries, economies and societies globally. From autonomous vehicles to personalized recommendation systems, AI technologies offer unprecedented efficiency and convenience. However, alongside its remarkable advancements, the carbon footprint of AI has emerged as a significant concern, with implications … Read more