About Us

We combine strategy, technology and people. We believe in a hands-on approach and our experts take great pride in our business model innovation. Together, through a consultancy centered on information insighting process, we help you find potential new sources of revenue.

Our Mission

It is our mission to help organizations create substantial business value with digital technology and innovation that delivers breakthrough business performance improvements and initiates digital transformation. We help organizations adapt and use digital technology from innovative new platforms while ensuring implementation success and safeguarding long term solution sustainability and business improvement success.

Our Team
Rey Lugtu

President & CEO

Rey is a veteran in the information and communications technology  sector. He has engaged with several companies on digital transformation, helping them in  strategy and execution. He is a sought-after public speaker, an accomplished educator, and  a journalist and writer. Apart from enabling digital transformation among companies, his  expertise includes digital marketing, organization development for digital transformation,  strategic planning and management.

He was previously the Head, Solutions Group of Microsoft Philippines. He has held senior  posts previously such as Vice President, IT-Enabled Services at Globe Telecom, Country  Head of Enterprise at Samsung Philippines, and President and Country Manager of  Emerson Network Power.

Rey is Chairman of the SME Market Development of the Foundation of Filipino  Entrepreneurs Inc (FFEI), Chairman of ICT Committee of the Financial Executives Institute  of the Philippines (FINEX), Vice Chairman of ICT Committee of the Management  Association of the Philippines (MAP), and member of the Makati Business Club and  Philippine Chamber of Commerce.

He also Professorial Lecturer in the MBA program of De La Salle University where he  currently teaches Strategic Management. He is Adjunct Faculty at the Asian Institute of  Management. Rey contributes regularly as a business columnist and writer for Manila Times,  Manila Bulletin, Business World, The Standard, and the regional magazine CIO Outlook.

He earned his MBA from DLSU where he is also finishing his doctorate. He finished courses  in business from INSEAD-Wharton University of Pennsylvania, China Europe International  Business School, and Helsinki School of Economics.

Rey manages the Hungry Workhorse Consulting Philippines. He leads the outreach of the company’s digital transformation consulting mandate and its long term strategic growth.

Follow him on LinkedIn ph.linkedin.com/in/reylugtu

Kay Calpo Lugtu

Chief Operating Officer

Kay is a veteran of the information and communications technology sector. Her areas of expertise include data privacy, digital business strategy, and go-to-market strategies. Having started out her sales and business development career in the Philippines in global and regional tech companies such as IBM, NEC, and Singtel, she moved to Singapore where she lived for over seven years in APAC sales roles for IBM, Oracle, and most recently Tata Communications.

She is also the Deputy Director of Global Chamber Manila. Kay is a graduate of De La Salle University in Manila and is a licensed Electronics and Communications Engineer. She took her executive education in Singapore Management University; and finished courses in MBA from the De La Salle Professional Schools.

Kay is a partner at Hungry Workhorse Consulting, based in Manila. Her mandate is to help accelerate revenue growth through successful branding, marketing & external communications for the organization.

Follow her on LinkedIn ph.linkedin.com/in/kaycalpolugtu/

Ricson Singson Que

DX Consultant

Ricson is a Digital Transformation Strategic Leader with proven information security, data privacy & system architecture experience.

He performed various positions from programmer, project manager, network administration, IT service manager, IT executive, technology evangelist, InfoSec committee chair, up to a digital transformation strategic leader.

He helped various SMBs in retail, personal services, construction, and trading firms on technology projects in strategic, e-commerce, infrastructure, operational, and software development activities.

He is also serving De La Salle University under the College of Business-Decision Sciences and Innovation Department as a professor for technology and innovation courses.

He likewise leads the Strategic Initiative on Digital Transformation for De La Salle-College of Saint Benilde. Concurrently, he is the Senior Director for the Information Technology Department and Information Security Steering Committee Chairman.

He assisted the Data Protection Officer and served as the Compliance Officer for Privacy (IT Department) of the College.

Drew Guttadore

Consultant for Analytics, CRM, and Business Process Reengineering

Drew is the Chief Operations Advisor of Peritus Knowledge Services Corporation, a boutique consulting company with a sharp focus on big data analytics and data-driven business programs. He has over 25 years of international experience implementing Analytics, CRM and Decisioning systems and processes

He is accustomed to working in an international environment with delivery experience across APAC, EMEA and the US. His highlights include HSBC in Hong Kong, SMART/PLDT in Manila, Telstra and Foxtel in Sydney, Orange (Group Role) in London and US West/Qwest in Denver.

In his most recent role, as HSBC APAC Programme Lead, he led the implementation of CRM, Digital and Real Time Decisioning projects in Australia and China with technical, business process and commercialization aspects
Some of his career highlights include implementing Real Time Decisioning systems and processes, creating a B2B Analytics system with models and campaigns, and driving an EMEA batch decisioning implementation for outbound campaigns.

Hi finished a BS in Computer Science from Denver, Colorado.

Benj L.C. Encarnacion

Marketing Consultant

Benj was the former Market Intelligence Head at Nestlé, Philippines - the lead Market for Nestlé in Zone AOA (Asia, Oceania, and Africa) and ranked within the top 10 Markets Worldwide in the Nestlé Group. His functions included Marketing Research, Strategic Planning as well as Communications. Prior to landing at Nestlé, he has had excursions with work at Unilever and IMS Pacific Ltd., a Dun & Bradstreet Company also within the Marketing and Communications realm. Parallel to his participation in Nestlé’s growth, these past decades has seen Benj Encarnacion helping out in supporting the Market & Opinion Research Society (MORES; an affiliate of the European Society of Marketing Researchers - ESOMAR). He has been elected more than five times by his colleagues to the MORES board.

He headed several committees, from increasing quality Membership, refining their Code of Conduct in the Ethics Committee to lining up speakers and programs for their General Membership meetings. Moreover, he was voted in by MORES to be part of updating the Trade Practices & Conduct Committee of the then ADBoard, a Federation of Communications Practitioners. To boot, he headed the Programs Committee of MORES, this saw Mr. Benj as one of those that initiated the Philippine Marketing Association (PMA) – MORES AGORA Marketing Research Competition. This collaboration of PMA and MORES is the first ever Marketing Research Competition where Benj was Co-Chairperson. Its success is being considered for launch amongst the Academia in the ASEAN region.

Jaime Cempron

Organizational Development and Management Consultant

Jimmy is a registered psychologist, an organizational development management trainer and consultant, teacher, and counsellor.  His notable engagements include the Philippine Postal Corporation; Holy Angel University, Far Eastern University, De La Salle University, Bangko Sentral ng Pilipinas Department of Trade and Industry, Philippine National Police Chaplain Service, DuPont Far-East Philippines, South East Asia Interdisciplinary Institute, and Veterans Memorial Medical Center.

Jimmy acquired the degree of Ph.D. in Counseling Psychology at the De La Salle University (1995), M.A. in Ateneo de Manila University (1985) and Bachelor of Sacred Theology S.T.B and in Philosophy A.B. at the University of Santo Tomas (1974) and Immaculate Heart of Mary Seminary (1970) respectively.  Organizational work experiences include having been: OD Specialist of BSP, Program Director and Vice President of the Center for Integrated Development and Social Marketing (1993-2000); Human Resource Manager of the Philippine Survey and Research Center (1990-1992); Chaplain of the Veterans Memorial Medical Center (1983-85); Prefect of Discipline of the Immaculate Heart of Mary Seminary (1978-82).

Questions? We are happy to help.
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